Amplify for GBP is Zumper's automated Google Business Profile optimization solution for multifamily properties. It continuously updates pricing, availability, floor plans, neighborhood content, and specials on a property's GBP listing to improve visibility in both Google Search and AI-powered search results.

Amplify keeps a property's Google Business Profile fresh with regularly published, relevant content, including updated pricing and availability, highlighted floor plans, local neighborhood highlights, and current specials, which signals activity and relevance to Google's ranking systems and increases the chances of appearing in local search and map results.

Marketing Studio is Amplify's centralized dashboard where property teams create, preview, and publish GBP content in one place, instead of logging into Google Business Profile directly for every update. It removes the manual, property-by-property upkeep that usually causes GBP listings to go stale.

Yes. Amplify uses automated content themes to keep pricing and availability current on a property's Google Business Profile, so prospective renters see accurate information without the property team manually refreshing it.

Yes. Marketing Studio includes a content calendar with previews of scheduled posts, so property teams can see exactly how content will appear before it publishes to Google.

Yes. Marketing Studio gives property teams a centralized dashboard to create and edit content themselves, alongside the automated content Amplify publishes, so teams aren't limited to only what's automated.

Amplify posts the property's availability weekly, including available floor plans and starting prices, in a crawlable format, so pricing and availability stay current on the listing even without Google Products access.

Yes. Amplify's content strategy is designed to support visibility in both traditional Google search and AI-driven search experiences (like AI Overviews and AI Mode), since both rely on fresh, specific, well-structured content to source answers.

Yes. One of Amplify's content themes, Local Living posts, is dedicated to highlighting the local neighborhood and lifestyle around a property, which helps GBP content answer the "what's it like to live here" questions renters and search engines are both looking for. Amplify also pulls business-specific photos powered by Google Maps, so the imagery reflects the actual property and area rather than generic stock photos.

Content is posted daily through Amplify's automation, with the flexibility to publish additional content manually anytime through Marketing Studio.

Yes. Specials and promotions are one of Amplify's core content themes, so current offers are surfaced on the property's GBP without the leasing team manually posting them.