Case Study
Carter-Haston achieved 2X more engagement with Amplify for GBP
The problem
Carter-Haston understood that performing well on Google means reaching and engaging with renters more effectively. But doing so requires multiple updates to every property’s Google Business Profile everyday, a time-consuming task for their teams.
The solution
Automating content on Google Business Profile using Zumper's Amplify for GBP.
Needing an automated, property-specific solution, Carter-Haston enrolled 8 communities in Zumper’s Amplify for Google Business Profile. With daily, compelling posts, and floor plan price range and availability updates, Google was able to identify their listings as accurate and trustworthy. This improved their SEO and meaningful renter engagement without manual updates. Using Amplify, Carter-Haston saw average year-over-year improvements in every tracked metric on their properties’ GBPs.
Average year-over-year improvements
+120.6%
Website clicks
+68.4%
Map views
+132.7%
Search views
+415.1%
Clicks-to-call
”Zumper’s Amplify for GBP has been a game changer for our team. The automation makes it effortless to keep our Google Business Profiles optimized, without adding extra work for onsite or corporate staff. The seamless tech integrations is a time-saver, a performance booster, and a reliable way to maximize our digital presence.”
Ariel Baranauckas
Vice President of Marketing and Recruiting at
Carter-Haston Real Estate
Carter-Haston Real Estate
See what Amplify for GBP can do for your online presence
Source: Google Business Profile Insights: May ‘24 vs May ‘25