--- title: "Carter-Haston Case Study: 121% Increase in Website Clicks | Zumper" description: Carter-Haston doubled engagement on Google Business Profiles by automating updates with Zumper's Amplify, enhancing visibility and performance without extra workload. --- [![Multifamily marketing solutions powered by Zumper](https://multifamily.zumper.com/hs-fs/hubfs/Zumper%20stars%20-%20Navy.png?width=135&height=44&name=Zumper%20stars%20-%20Navy.png)Homepage](https://multifamily.zumper.com/?hsLang=en) - [Solutions](https://multifamily.zumper.com/?hsLang=en) - [Rental Marketplace](https://multifamily.zumper.com/ils?hsLang=en) - [Amplify for Google Business Profile](https://multifamily.zumper.com/amplify-gbp?hsLang=en) - [Local Listings Pro](https://multifamily.zumper.com/local-listings?hsLang=en) - [Amplify Social](https://multifamily.zumper.com/amplify-social?hsLang=en) - [Amplify Reputation](https://multifamily.zumper.com/amplify-reputation?hsLang=en) - [Case Studies](https://multifamily.zumper.com/case-studies?hsLang=en) - [Webinar](https://multifamily.zumper.com/webinar?hsLang=en) - [Blog](https://www.zumper.com/manage/resources/category/multifamily-resources/) [Get started](https://multifamily.zumper.com/case-studies/carter-haston-gbp-optimization#get-started) - [Solutions](https://multifamily.zumper.com/?hsLang=en) - [Rental Marketplace](https://multifamily.zumper.com/ils?hsLang=en) - [Amplify for Google Business Profile](https://multifamily.zumper.com/amplify-gbp?hsLang=en) - [Local Listings Pro](https://multifamily.zumper.com/local-listings?hsLang=en) - [Amplify Social](https://multifamily.zumper.com/amplify-social?hsLang=en) - [Amplify Reputation](https://multifamily.zumper.com/amplify-reputation?hsLang=en) - [Case Studies](https://multifamily.zumper.com/case-studies?hsLang=en) - [Webinar](https://multifamily.zumper.com/webinar?hsLang=en) - [Blog](https://www.zumper.com/manage/resources/category/multifamily-resources/) [Get started](https://multifamily.zumper.com/case-studies/carter-haston-gbp-optimization#get-started) #### Case Study # Carter-Haston achieved 2X more engagement with Amplify for GBP ![Carter-Haston Management](https://multifamily.zumper.com/hs-fs/hubfs/Carter-Haston%20Management.png?width=300&height=300&name=Carter-Haston%20Management.png "Carter-Haston Management") [Request a demo](https://multifamily.zumper.com/case-studies/carter-haston-gbp-optimization#request-demo) ![Carter-Haston GBP Case Study](https://multifamily.zumper.com/hs-fs/hubfs/Carter-Haston%20GBP%20Case%20Study%20Phones.png?width=600&height=606&name=Carter-Haston%20GBP%20Case%20Study%20Phones.png "Carter-Haston GBP Case Study") ## The problem Carter-Haston understood that performing well on Google means reaching and engaging with renters more effectively. But doing so requires multiple updates to every property’s Google Business Profile everyday, a time-consuming task for their teams. #### The solution ### Automating content on Google Business Profile using Zumper's Amplify for GBP. Needing an automated, property-specific solution, Carter-Haston enrolled 8 communities in Zumper’s Amplify for Google Business Profile. With daily, compelling posts, and floor plan price range and availability updates, Google was able to identify their listings as accurate and trustworthy. This improved their SEO and meaningful renter engagement without manual updates. Using Amplify, Carter-Haston saw average year-over-year improvements in every tracked metric on their properties’ GBPs. # Average year-over-year improvements +120.6% Website clicks +68.4% Map views +132.7% Search views +415.1% Clicks-to-call ![Ariel Baranauckas](https://multifamily.zumper.com/hubfs/Quote_Ariel-Baranauckas.png "Ariel Baranauckas") ”Zumper’s Amplify for GBP has been a game changer for our team. The automation makes it effortless to keep our Google Business Profiles optimized, without adding extra work for onsite or corporate staff. The seamless tech integrations is a time-saver, a performance booster, and a reliable way to maximize our digital presence.” ![Carter-Haston Real Estate](https://multifamily.zumper.com/hs-fs/hubfs/Quote_Carter-Haston.png?width=90&height=90&name=Quote_Carter-Haston.png "Carter-Haston Real Estate") Ariel Baranauckas  Vice President of Marketing and Recruiting at Carter-Haston Real Estate #### See what Amplify for GBP can do for your online presence Source: Google Business Profile Insights: May ‘24 vs May ‘25   [![AI-powered property marketing by Zumper](https://multifamily.zumper.com/hs-fs/hubfs/Zumper%20stars%20-%20Navy.png?width=111&height=36&name=Zumper%20stars%20-%20Navy.png "AI-powered property marketing by Zumper")](https://multifamily.zumper.com?hsLang=en) - [Solutions](https://multifamily.zumper.com/?hsLang=en) - [Case Studies](https://multifamily.zumper.com/case-studies?hsLang=en) - [Webinar](https://multifamily.zumper.com/webinar?hsLang=en) - [Blog](https://www.zumper.com/manage/resources/category/multifamily-resources/)   © 2026. 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