Case Study
How Venterra uses Amplify to get ahead
The problem
Venterra recognized posting to Google Business Profile was a valuable marketing tool that could significantly increase organic exposure and website traffic. Unfortunately, the manual posting process proved to be too time-consuming.
The solution
Automating content on Google Business Profile using Zumper's Amplify for GBP.
Venterra conducted multiple pilots and performed simultaneous testing to evaluate potential partners. Among those was Amplify for GBP Posts, Zumper's innovative AI technology that automates daily Google Business Profile posts. The results of the pilots were clear. Amplify outperformed weekly posts in nearly every category.
Year-over-year improvements
+683%
Website traffic
+23.4%
Map views
+25.4%
Discovery searches
+21.5%
Website clicks
"We leveraged Google Analytics to compare performance across solutions, and [Amplify Posts] performed the best in nearly every category."
Leigh Sublett
Senior Director of Marketing & Communications at Venterra Realty
Try Amplify for GBP
Source: Google Business Profile Analytics, Nov 2021 - Mar 2022