Case Study
Willow Bridge grows visibility and engagement with Amplify Social
The challenge
Willow Bridge Property Company wanted to maintain a consistent, engaging social presence across its communities without relying on time-intensive manual posting. With marketing teams supporting large portfolios, balancing always-on content with the need to create timely, community-specific posts was difficult to sustain.
The solution
Automating property-specific posts and videos to Instagram and Facebook alongside content their teams create themselves.
Willow Bridge implemented Zumper's Amplify Social to deliver always-on, hyper-local content tailored to each community. Powered by each property's unique details, the solution helped maintain a more consistent social presence while giving onsite teams the flexibility to create and publish timely content from the same dashboard.
Meta Business Suite portfolio performance
+227%
Instagram impressions
+142%
Instagram interactions
+247%
Facebook page impressions
+1542%
Facebook post engagements
"Thanks to Amplify Social, our onsite teams now have help with always-on, interactive content that engages renters, while maintaining controls to create and publish posts all through one, seamless dashboard."
Ali Mask
Assistant Vice President of Marketing, Central Region at
Willow Bridge Property Company
Willow Bridge Property Company
See what always-on content can do
for your social media strategy
Source: Amplify Repuation Platform: August 2023 - July 2026