Property-curated content
Detailed posts showcase your community’s homes, amenities, and lifestyle, helping renters picture life there before they ever visit your website.
Amplify Social
Strengthen your social presence with AI-powered automation and the flexibility to create and publish custom photo and video content. From one centralized platform, keep your communities active, engaging, and visible across Instagram and Facebook.
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Effortless social media engagement
Drive more connection and save your teams valuable time with automated, property-specific posts and videos published to your property's Instagram and Facebook.
Local and timely themes
Programmatic lifestyle, availability, and Local Living themes powered by Google Maps keep your communities relevant with content renters already care about.
Portfolio-wide control
Maintain consistent brand messaging across communities and gain clear insight into performance from one centralized dashboard
See highlight reels in action
Proven results
+209%
Post impressions
+188%
Page impressions
+75%
Engagement
"Thanks to Amplify Social, our onsite teams now have help with consistent, interactive content that engages renters without the hassle of manually posting."
Ali Mask
Sr. Regional Marketing Manager at Willow Bridge Property Company
Source: Willow Bridge Property Company Amplify Social Case Study: Facebook Analytics: October 2023 vs. January 2024.
Marketing that moves
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Frequently asked questions
What is Amplify Social?
Amplify Social is Zumper's social media solution for multifamily properties. It automatically publishes property-specific posts and videos to a community's Instagram and Facebook accounts, while giving property teams the flexibility to create, edit, and preview their own content through Marketing Studio.
Which social platforms does Amplify Social support?
Amplify Social publishes content to Instagram and Facebook.
How often does Amplify Social post content?
Amplify Social publishes 3-4 times per week: three standard posts plus one highlight reel video per month.
Does Amplify Social create video content, like Reels?
Yes. Amplify Social produces a highlight reel video once a month, in addition to its regular post cadence, to showcase a property's homes and lifestyle in video format.
Can property teams create or edit their own content in Amplify Social?
Yes. Property teams can preview, create, and edit content in Marketing Studio in addition to the automated posts Amplify Social publishes, the same flexibility available in Amplify for GBP.
Does Amplify Social integrate with property management systems (PMS)?
Yes. Amplify Social integrates with leading PMS platforms to pull in property details, descriptions, amenities, pricing, and photos, keeping social content accurate and up to date without manual entry.
What are "Local Living" themes in Amplify Social?
Local Living themes are programmatic, lifestyle-focused content powered by Google Maps data, keeping posts relevant to the neighborhood and local activities renters already care about.
Is Amplify Social managed from the same dashboard as Amplify for GBP?
Yes. Amplify Social runs through Marketing Studio, the same centralized dashboard used for Amplify for GBP, giving portfolio-wide visibility and consistent brand messaging across properties.
How is Amplify Social different from Amplify for GBP?
Amplify for GBP focuses on optimizing a property's Google Business Profile to improve visibility in Google Search and Maps, while Amplify Social focuses on publishing engaging content to Instagram and Facebook. Both are managed from the same Marketing Studio dashboard, so they can be used together for a property's full online presence.
Does Amplify Social require onsite teams to manually post content?
No. Amplify Social automates the baseline posting schedule, so onsite teams don't need to manually post, while still having the ability to create and post additional content anytime through Marketing Studio.